Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!
With triggers you can:
- Send recurring emails based on a date such as a birthday
- Add contacts to new lists based on events (such as opening an email or clicking a specific link)
- Remove contacts from the list they are on based on an event
- Add/remove a contact from a list on a date in the future
- Unsubscribe contacts upon being subscribed to another list
Think of Triggers or Automations as If/Then statements that run by themselves. You can combine any If statement with any Then statement. Here is the full list of functions:
IF OPTIONS:
- Based on Contact Date Field (contact list)
- Based on Contact Date Field (segment)
- Based on Specific Date
- Based on a link being clicked (Email Campaign)
- Based on a link being clicked (Autoresponder)
- Based on an email campaign being opened
- Based on an autoresponder being opened
- Based on a subscription to contact list
- Based on a subscription to a segment
THEN OPTIONS:
- Send an email campaign
- Send a notification
- Begin a Drop Campaign
- Add the contact to an additional list(s)
- Remove the contact from the contact list that they are in
- Delete the contact
- Suppress the contact
- Update a custom field value