New Upgraded Survey Tools Released
We have just released an upgrade to the survey tool builder in MyEmailProgram. Prior to this upgrade you had the following question types in the survey builder:
Read MoreAre More Images Good or Bad for Click Rates?
However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Read MoreSurvey System Upgrade
Early on June 8th we began the process of rolling out a significant upgrade to our Survey system. This new update will give much greater functionality and will address many of the feature requests we receive. If you experience any issues with the update please contact us right away.
Read MoreEmail Signup Form WordPress Plugin: iContact, Interspire, MailChimp, GetResponse
Sometimes people find that WordPress doesn’t like advanced code like the optin form HTML code provided by many email marketing platforms. There are a variety of ways to embed the default form into your WordPress pages, posts, and widgets (try the Global Content Blocks plugin) but if you are looking for a shortcut to a well designed and attractive form this plugin could be good for you.
Read MoreThe CAN-SPAM Act of 2003 – Email Marketing Compliance
This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.
Read MoreComparing Email Templates that Are and Aren’t Mobile Compatible
A live side by side example of mobile compatible and non-mobile compatible HTML email templates.
Read MoreUnderstanding The Importance of Mobile
New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.
Read MoreIncluding Buyer Shopping Data Increases Sales
56% of users indicated that they were somewhat more likely to purchase more products after receiving personalized emails about products. The results also suggested that consumers are open to…
Read MoreBug Fixed – Broken Links
Early on December 29th our team was alerted to a bug in the system that displayed error messages to system users while trying to navigate the application. It also broke many tracking links inside of email campaigns previously sent out. When recipients tried clicking on links they received a license expired error message. This bug…
Read MoreIntroducing GeoLocation Tracking and Reporting for Email Campaigns
We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.
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