Offline For Schedule Maintenance
The application was taken offline from appx 8:30pm to 11:00pm MST. This planned maintenance was necessary to upgrade databases and files in preparation for an upcoming product feature upgrade. Customers were notified of upcoming maintenance and were notified when the maintenance was complete.
Read MoreEmails Sent Late at Night Get Best Open and Clickthrough Rates
Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that from…
Read MoreUsers Reach First for Tablets to Read and Send Email
The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for their tablets 55% of the time and their mobile phones 10% of the time to read email.
Read MoreHow Long Should Your Email Subject Lines Be
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.
Read MoreHow Soft and Hard Bounces Affect Your Email Deliverability
There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is going to hurt your IP reputation.
Read MoreThe Best Day to Send Email for High Open Rates and Click Thru
We don’t believe there is a correct answer. The best day is unique to your email list and your target consumer. Only over time can you do enough testing to discover for yourself when you achieve the best open rates with your audience.
Read MoreBehavior of US Email Users When Email Doesn’t Render on Their Mobile Device
eMarketer has recently reported on some survey data gathered by BlueHornet and others. The data suggests that marketers cannot afford to send email that doesn’t render correctly on mobile devices.
Read MoreEmail Has Highest Engagement Rates and Activity in 2012
Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are
Read MoreHow to Correctly Embed a Link: Avoiding SPAM Filters
Recently we had a client whose email campaign was found in far too many SPAM folders for his comfort. When he reached out to discover what the issue had been we realized that we have never addressed this here on our blog. So for the benefit of all Email Marketing professionals please follow along below.
Read MoreWhich Browsers to Test For: Webmail Compatibility
While most core code is universal among browsers, good programers and designers know that you have to test everything to make sure it renders correctly in each of the most popular browsers.
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